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2. Contribution of Funds by Tanger. <br />Tanger agrees to contribute up to $150,000 for advertising expenses incurred for the <br />Program, a sum that matches the funds provided by the City. In the event that Tanger expends <br />funds in excess of its match either to advertise the Tanger Outlet Center, or promote retail <br />business or tourism in the City, the City will not be obligated to contribute any additional funds, <br />and correspondingly Tanger would have no obligation to gain pre- approval by the City for those <br />particular advertising endeavors. <br />3. Contribution of Funds by City. <br />The City agrees to contribute to the Program up to the sum of $150,000. <br />The City will use these amounts to reimburse Tanger for the City's share, which is 50% <br />of the amount of the advertising costs incurred by Tanger for the Program. The City will make <br />these payments within 30 days from receipt of an invoice submitted with copies of the placed <br />advertising. In no event will the total of contributions by the City under this Agreement exceed a <br />total of $150,000. <br />4. Advertising Placement; Program Costs; Payments. <br />A. Tanger will pay for all advertising placed under this Agreement, and Tanger will <br />provide the City with proof of the advertising and detailed copies of invoices associated with the <br />advertising. <br />B. The City shall have the right to review and approve expenses in advance related to the <br />Program to include, but not limited to, placement fees, agency fees, design and production fees, <br />in order to ensure the best possible rates can be obtained for the Program. The City shall have 48 <br />hours to respond, after notification by Tanger; otherwise, its consent is deemed approved. <br />Objections to expenses must be made in writing, in advance of placement. No party at any time <br />shall unreasonably withhold its approval. <br />C. The City's contributions to the Program made pursuant to the Agreement shall not be <br />used to reimburse Tanger for services provided by any of its officers, agents or employees for <br />any services it provides in connection with the advertising expenses incurred under this <br />Agreement. When placing media buys, all discounts, rebates, or added value shall be re- invested <br />into the Program. <br />5. Reports. <br />A. Tanger shall provide the City with reports related to the Program containing the <br />following information, within 45 days after completion of each advertising campaign paid for in <br />whole or in part with funds under this Agreement: <br />1. An analysis of funds expended under this Agreement; <br />Paget oA <br />