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3.0 Customer Profile <br />The City of San Marcos Water /Wastewater Utility currently provides water service to a <br />population of 53,540 residents. The population is projected to double by 2043 and to exceed <br />170,000 by 2070 (Figure 1). <br />Water service is provided to approximately 11,213 system connections. About 84% of <br />the connections are classified as Residential users, which includes single - family homes, <br />duplexes, triplexes and fourplexes, apartment communities, and mobile home parks. The <br />residential user class consumes about 67% of the annual water supply. <br />The Commercial classification makes up about 12% of total connections and is <br />comprised of service establishments such as restaurants, hotels, retail stores, and offices. <br />Commercial users consume approximately 19% of the annual supply. Institutional users, about <br />2% of the customer base, include community organizations such as schools, churches, and <br />medical facilities. Industrial accounts are those engaged in manufacturing or fabrication <br />processes, and Governmental accounts include local, state, and federally owned facilities. <br />In 2013 City of San Marcos water customers used an average of 124 gallons per capita <br />per day (gpcd), with a residential gpcd of 65. Since 2001 per capita usage has ranged from 140 <br />to 111 gallons per day, with an average use of 122 gpcd, and an average downward trend of 1 <br />gpcd per year. <br />4.0 Conservation Goals <br />The City of San Marcos has implemented numerous programs to reduce water <br />consumption and improve efficiency. The City plans to continue development of current <br />programs and to implement additional programs as needed, with a goal of reducing per capita <br />usage to 116 gpcd by 2020, 114 gpcd by 2025 and 104 gpcd by 2070 (Figure 2). <br />In order to reach these goals the City will employ a variety of water conservation <br />measures including: <br />• Maintain unaccounted water usage at or below 12 %; <br />• Continue meter replacement and testing programs; <br />• Continue system -wide leak detection programs; <br />• Expand public information and education programs; <br />3 <br />