Res 2008-003 - Laserfiche WebLink

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A~ Tanger shall provide t11e City with reports related to the Program containing the following information, within 45 days after completiol1 of each advertisil1g campaign paid for in whole or in part with funds under this Agreement: 1 ~ An analysis of funds expended under this Agreelnent; 2. A listing of the advertisil1g Inedia used, the dates of use, and the type of advertisements placed. In addition to the above infoflnatioll, Tanger sllall provide the following information to the City to delnonstrate the effectiveness of the Program: 1. rrallger will perfOflTI intercept surveys which capture data from guests who return voucllers from Tanger's cooperative advertising program. TIle SlITVey results will be provided to th.e City by May 31,2008, September 30,2008 and January 31, 2009. 2. Tanger will perform a survey of its stores to find out if 2007 traffic and/or sales increased over 2006. The survey results will be tallied and provided to the City by May 31, 2008. 3~ Quarterly car traffic percentage increases will be calculated and provided to the City by April 20, 2008, July 20, 2008, October 20,2008 and JaI1Uary 20, 2009. B. '"[0 demonstrate the effectiveness of the Program, Prime shall provide the following information to th.e City: 1. Prime will perform intercept surveys which capture data from guests who retllm vouchers froIn Prime's cooperative advertising program~ The survey results will be provided to the City by May 31,2008, Septeluber 30, 2008 and January 31, 2009~ 2. Prime will perform a survey of its stores to fil1d out if 2007 traffic and/or sales increased over 2006~ TIle survey results will be tallied and provided to the City by May 31, 2008~ 3 ~ Quarterly car traffic percentage increases will be calculated and provided to the City by April 20, 2008, July 20, 2008, October 20,2008 and January 20, 2009. C. In the event any information contained in these reports is designated by Tanger or Prilne to be proprietary or confidential, the information will be treated as confidential by the City to the extent permitted by law~ In the event a request for public disclosure is Inade for the information designated by Tanger or Prime as confidential, the City will notify that party, and will seek the opinion of the Texas Attoflley General as to the confidentiality of the information and the need to provide the information in response to the disclosure request. 8. Contact Information. Page 4 of 6