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7S Final Report March 1997 Coordination with Community Priorities As discussed earlier in this report the creation and work of the Mayor's Blue Ribbon Committee for Tourism Development occurred as a result of recommendations from both San Marcos Horizons and the Tourism Task Force Report. The City declared that one of its important objectives was "the development of tourism as a form of economic development in San Marcos" (San Marcos Horizons, Executive Summary, 1996,: 1-17). The Tourism Development Committee's purpose as stated in its charge was "to formulate - and promote a vision for tourism development." This report fits well with officially stated community needs. San -Llarcos Horizons was adopted by the City Council in early 1996 as the City's newest Master Plan while the Tourism Task Force Report was presented to the City Council in mid-1996. Our committee developed tourism goals for our community which we believe would increase tourism in San Marcos and improve our quality of life. These goals are to have a clean, safe and beautiful city; increase tourist attractions and retail mix; and improve access, circulation, and infrastructure in our community. These goals reflect the major goals identified in the 1996 Master Plan by the Citizens Advisory Committee (CAC). The CAC identified goals in the areas of natural and 7 cultural resources; community growth and land use; transportation; and community facilities. The goals were the protection of the San Marcos and Blanco rivers; historic preservation; neighborhood conservation and revitalization; increased parking in the downtown / university area; and increased parks and park facilities. In the area of economic development, the CAC identified the following goals for our community to pursue: diversification of the economic base; development of our airport facilities; creation of community gateways; management of tourism; and improving our quality of life. For our downtown, the CAC recommended: creation of visual entries to downtown and SWT; increased parking; development of a circulation plan; improved appearance; enhanced security; and the promotion of cultural and civic activities and attractions. Our recommendations are compatible with the goals of the 1996 master plan and are included in the Recommendations section of this report. Mayor's Blue Ribbon Committee on Tourism Development Page 17