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N <br />Final Report <br />March 1997 <br />enforcement and zoning restrictions.* <br />II) Increased Tourist Attractions and Retail Mix <br />M) Create a new organization to further tourism product development. <br />I) Include tourism product development as part of the CVB's and EDC's <br />responsibilities in the short-term. <br />O) Change zoning ordinance to allow sidewalk cafe areas in the downtown. <br />P) Encourage retail and cultural activities downtown through tax incentives, <br />Q) Encourage preservation and improvement of historic and retail buildings through <br />tax incentives.* <br />R) Integrate use of Hays County Civic Center with work of CVB and tourism <br />special events and tourism product development efforts. <br />S) Create a Veterans Park at the airport through the renovation of World War H era <br />buildings and the original control tower, and landscaping the site. <br />T) Aid the Heritage Association in its preservation efforts. <br />U) Create a development corporation to help finance new tourism businesses. <br />V) Emphasize historic redevelopment as a tourist attraction and increase resources <br />for the Main Street Project. <br />III) Improve Access, Circulation and Infrastructure <br />W) Establish a group to prepare a Downtown Parking Management Plan in <br />conjunction with the implementation action in San Marcos Horizons. * <br />X) Develop tourist oriented signage (multilingual) and way-finding system <br />throughout San Marcos. <br />Y) Restore two-way traffic on Guadalupe and LBJ streets. <br />Z) Develop a senior citizen's center through public/private partnerships in order to <br />better attract senior travelers. <br />Recommendations in the San Marcos Horicons Nfaster Plan. <br />Mayor's Blue Ribbon Committee on Tourism Development Page 19