Res 2017-060/approving an advertising program agreement for a joint advertising program between the City and Tanger Properties Limited Partnership in an amount up to $150,000.00 per year over five years

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2.A listing of the advertising media used,the dates of use,and the type of advertisements placed;and, 3. The number of print ad redemptions. In addition to the above information,Tanger shall,for each year's Program,provide the following information to the City to demonstrate the effectiveness of the Program: 1. Tanger will perform intercept surveys which capture data from guests who return vouchers from Tanger's advertising program. The survey results will be provided to the City by February 28/29(as applicable),May 31,and September 30. 2. Tanger will perform a survey of its stores to find out if traffic and/or sales increased over the previous year. The survey results will be tallied and provided to the City by May 31. 3. Quarterly car traffic percentage increases will be calculated and provided to the City by January 20,April 20,July 20 and October 20. C.In the event any information contained in these reports is designated by Tanger to be proprietary or confidential, the information will be treated as confidential by the City to the extent permitted by law. In the event a request for public disclosure ismade for the information designated by Tanger as confidential,the City will notify that party, and will seek the opinion of the Texas Attorney General as to the confidentiality of the information and the need to provide the information in response to the disclosure request. 6. Contact Information. The contacts and addresses for notices and approvals under this Agreement are as follows: For the City: City Manager 630 E.Hopkins San Marcos,TX 78666 Phone:512/393-8100 Fax:512/396-4656 For Tanger: General Manager,Tanger Outlet Center 4015 IH-35 South, Suite 805 San Marcos,TX 78666 Phone:512/396-7441 Fax 512/396-7449 7. Term. The term of this Agreement shall be for a period of five years beginning October 1,2016 and ending September 30, 2021 unless sooner terminated by either party as provided in this paragraph. Either party may terminate this Agreement by providing written notice of termination to the other on or before August 31 of the fiscal year during which the notice is sent. Such notice will terminate this Agreement effective as of September 30 of such fiscal year. Page4 of4