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Primary A tilon Item , Manage Duro-,Sorest Parking More EffWentlly <br />Improve utilization and turnover of the City's valuable on -street parking spaces for the benefit of the <br />business that depend on them for customer parking. Reduce employee and student abuse of these <br />spaces through the implementation of paid on -street parking. <br />Develop a strong and consistent parking program identity and brand, which includes visual <br />identity, program mission, vision, core values, investment in new communication pieces, <br />collateral, etc. <br />Develop a strategic communication plan designed to improve overall parking program <br />communications with its wide range of community stakeholders (See recommended strategic <br />communications plan in this report). Community outreach cannot be a one-time investment. <br />Stakeholders and citizens should be continually engaged and asked for their feedback on major <br />policy and programmatic decisions to help rebuild trust and "show" that the City is taking citizen <br />feedback into account. <br />Partner with existing organizations, like San Marcos Main Street Program on marketing <br />campaigns to help combat the perception that downtown is vacant, unsafe and/or <br />underutilized. <br />Develop consistent standards for parking program branded facility signage to help guide <br />customers to parking options. <br />Train staff and parking program spokespeople on customer -focused internal and external <br />communications procedures. <br />Develop an enhanced parking program website. Keep parking information current. <br />Leverage social media to improve community feedback and information dissemination. <br />Consider the development of Annual or Bi -Annual Parking Report. An example of a parking <br />program annual report is provided in Appendix 37 and an annual report template is provided in <br />Appendix x. <br />A wide range of potential program marketing and branding strategies from around the country <br />is included in Appendix x. <br />1111111, New Parking Manager and City Economic Development Administrator <br />Ly ...II g a!.D.e.II:.s: <br />City Communication Department, City IT Department, San Marcos Main Street Program <br />I in,iiehVraVlilieII <br />1111111, See Appendix XX - Parking Program Strategic Communications Plan, for guidance on timing. <br />A�uli�".V�a ru a u��u II2gu.0 u.rlleunu s....0 rok II: u u )rude . <br />j le <br />To be completed. <br />