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Develop a new parking program brand and marketing program including significant on-going community <br />outreach strategies. <br />Develop a strong and consistent parking program identity and brand, which includes visual <br />identity, program mission, vision, core values, investment in new communication pieces, <br />collateral, etc. <br />Develop a strategic communication plan designed to improve overall parking program <br />communications with its wide range of community stakeholders (See recommended strategic <br />communications plan in this report). Community outreach cannot be a one-time investment. <br />Stakeholders and citizens should be continually engaged and asked for their feedback on major <br />policy and programmatic decisions to help build trust and "show" that the City is taking citizen <br />feedback into account. <br />Partner with existing organizations, like San Marcos Main Street Program on marketing <br />campaigns to help combat the perception that downtown is vacant, unsafe and/or <br />underutilized. <br />1111111, Develop consistent standards for parking program branded facility signage to help guide <br />customers to parking options. <br />Train staff and parking program spokespeople on customer -focused internal and external <br />communications procedures. <br />Develop an enhanced parking program website. Keep parking information current. <br />Leverage social media to improve community feedback and information dissemination. <br />Consider the development of Annual or Bi -Annual Parking Report. An example of a parking <br />program annual report is provided in Appendix XX and an annual report template is provided in <br />Appendix XX. <br />x A wide range of potential program marketing and branding strategies from around the country <br />is included in Appendix XX. <br />II "irG um a iry 1 e2pg o�flbj 11 i :y <br />New Parking Manager and City Economic Development Administrator <br />1111111, City Communication Department, City IT Department, San Marcos Main Street Program <br />iii nefir ui rw <br />....................................................... <br />Longer -Term Strategy <br />r <br />uuwde&�. <br />