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City Council Meeting Minutes October 16,2018 <br /> City Manager Bert Lumbreras introduced Adriana Cruz,President of the <br /> Greater San Marcos Partnership(GSMP). <br /> John Ellis,Director of Marketing with the GSMP was also assisting with the <br /> presentation. <br /> Ms. Cruz provided the Context and History of the Army Futures Command <br /> Center. Austin was selected as the location on July 13,2018 out of 150 <br /> possible locations. <br /> Army Futures Command provides a unique opportunity for our region, <br /> leveraging our target industry sector of Aerospace,Aviation, Security & <br /> Defense. Not only Austin but our entire region stands to benefit from <br /> innovative tech focused companies interested in partnering with AFC to bring <br /> new technology to the battlefield. <br /> -Attract new tech/advanced manufacturing employers <br /> -Partner with and commercialize University research <br /> -Work with local innovators and entrepreneurs on new technologies <br /> GSMP recommended enhancing our existing program of work and budget to <br /> initiate a strategic marketing approach with an increase in funding of$25,000. <br /> It was explained that the additional funding will be used for: <br /> - Increased marketing and PR efforts <br /> -Targeted collateral,website enhancements,Google Ad Words campaign,PR <br /> - FAM Tour event to bring vetted prospects to the region. <br /> - Fully develop brand messaging around "Texas Innovation Corridor" <br /> -Marketing trip to DC/other locations with Texas State <br /> -Enhanced relationship/hosted events with GSMP Consultant Pike Powers, <br /> LLC <br /> -Host FAM Tours for AFC leadership <br /> Following discussion the Council provided consensus to approve the entire <br /> $25,000 for the first year and reevaluate the need each year to be dedicated to <br /> these efforts. An amendment was posted on the regular meeting agenda for the <br /> Council to take formal action on this item. <br /> EXECUTIVE SESSION <br /> 3. Executive Session in accordance with Section §551.074 of the Texas Government Code: <br /> Personnel Matters - to receive a briefing and deliberate regarding the Municipal Court <br /> Judges' positions; and in accordance with Section §Sec.551.072 of the Texas <br /> Government Code: Real Property - to receive an update regarding the sale of City real <br /> City or San Marcos pages <br />