Res 2019-083/License agreement with the Mermaid Society of San Marcos for the use of the mermaid designation trademark.

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TRADEMARK LICENSE AGREEMENT This Trademark License Agreement(the`Agreement")is entered into effective as of May 7, 2019 by and between July Moreno, 217 Wilson Street, San Marcos, Texas 78666 ("Licensor'), and the City of San Marcos, Texas, a Texas home rule municipal corporation, 630 East Hopkins Street, San Marcos, Texas 78666 ("Licensee"). 1. RECITALS 1.1 licensor claims the prior use of,or is the owner of,all right,title and interest in the mark "The Mermaid Capital of Texas" whether registered or to be registered with any state or federal authority (the "Trademark"). 1.2 Licensee desires to obtain a license to use the Trademark in connection with licensee's municipal activities, including promotions, marketing, advertising and general services provided to the public. 1.3 Licensor agrees to grant, and Licensee desires to accept, a license to use the Trademark, subject to the terms of this Agreement. 1.4 In exchange for good and valuable consideration, the sufficiency and receipt of which is hereby acknowledged, the parties agree as set forth below. II. AGREEMENT 2.1 Grant of License. 2.1.1 Licensor hereby grants to Licensee, at no cost, a non-exclusive worldwide license and right to use the Trademark in Licensee's activities as a municipal corporation, including, but not limited to, placement of the trademark in printed, digital, audio, visual or multimedia presentations, advertisements or materials for the promotion of: i) civic pride; ii) community engagement; iii) municipal branding; iv) local identity; v) tourism; vi) economic development; and vii) public events sponsored in whole, or in part by Licensee. 2.1.2 It is understood and agreed that this license shall pertain only to the words in the Trademark and Licensee is not restricted to the use of a particular font or in the manner in which Licensee pairs the Trademark with other designs, slogans, phrases, images or illustrations. 2.1.3 Licensee may not grant any sublicenses to any third party without the prior express written consent of the Licensor. 2.2 Term of Agreement. This Agreement and the provisions hereof, except as otherwise provided, shall be in full force and effect commencing on the last the date of execution below and shall extend for the life of the Trademark(the"Term").