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shall immediately discontinue all use of the Trademark, except that Licensee shall be <br /> entitled, on a nonexclusive basis, to continue to distribute printed materials and products <br /> upon which the Trademark appears that were created prior to the date of expiration or <br /> termination. <br /> 2.7 Good Will. Licensee recognizes the value of the good will associated with the Trademark <br /> and acknowledges that the Trademark and all rights therein including the good will pertaining <br /> thereto, belong exclusively to Licensor. <br /> 2.8 Infringements. If an action for infringement of the rights to the Trademark is brought by <br /> a third party, each party shall cooperate with the other in every way reasonably necessary and <br /> desirable for the defense of any such lawsuit to the extent each party's interests are aligned (as <br /> determined by either party in their sole discretion). <br /> 2.9 Indemnity. Licensor agrees to defend and indemnify Licensee,its officers,agents and <br /> employees, against all costs, expenses and losses (including reasonable attorneys' fees and <br /> costs) incurred through third party claims of infringement against Licensee alleging a <br /> superior right, title or interest over Licensor or Licensee in or to the use or ownership of the <br /> Trademark. <br /> 2.10 Applicable Law and Venue. This Agreement shall be governed in accordance with the <br /> laws of the State of Texas. Venue for any disputes arising under this Agreement shall he in the <br /> state courts in Hays County. Texas having appropriate jurisdiction, or, if in federal court, the <br /> United States District Court for the Western District of Texas, Austin Division. <br /> 2.11 Agreement Binding on Successors. The provisions of this Agreement shall be binding on <br /> and shall inure to the benefit of the parties hereto, and their heirs, administrators, successors, and <br /> assigns. If Licensor sells, assigns or conveys the rights, title or ownership of the Trademark to any <br /> third party, such sale, assignment or conveyance shall be subject to the terms of this Agreement. <br /> 2.12 Waiver. No waiver by either party of any default shall be deemed as a waiver of prior or <br /> subsequent default of the same or other provisions of this Agreement. <br /> 2.13 Severability. If any term, clause, or provision hereof is held invalid or unenforceable by a <br /> court of competent jurisdiction, such invalidity shall not affect the validity or operation of any <br /> other term, clause or provision and such invalid term, clause or provision shall be deemed to be <br /> severed from the Agreement. <br /> 2.14 No Joint Venture. Nothing contained herein shall constitute this arrangement to be <br /> employment, a joint venture or a partnership. <br /> 2.15 Assignability. The license granted shall not be assigned by Licensee without the written <br /> consent of Licensor. <br /> 2.16 Integration. This Agreement constitutes the entire understanding of the parties, and <br /> revokes and supersedes all prior agreements between the parties, including any option agreements <br />