Ord 2019-012/adopting the 2019 Parks, Recreation and Open Space Master Plan

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tax dollars, increased hotel/motel tax dollars,and economic competitiveness over neighboring regions.An expanded collaboration with the Greater San Marcos Partnership,the Chamber of Commerce, and other local partners would increase advertising and outreach for these destination attractions and their associated events. Action RPE-1.5. Consider entry door patron counters at the San Marcos Activity Center. As set out in the existing conditions of this section,the San Marcos Activity Center is highly frequented,with over 187,000 membership uses during fiscal year 2016-2017 alone. Since many of the patrons and visitors do not need to check in at the front desk (e.g., guests to the conference rooms),there is limited knowledge of the full extent of use of this facility. Moving forward,the City should consider installing patron counters at the main entry door so that accurate usage can be determined. Action RPE-1.6. Continue to coordinate with area partners to implement the strategies and actions identified in the City's 2013 Youth Master Plan. The Parks and Recreation Department was asked to collaborate with area partners to not only grow and improve the free and low-cost opportunities for youth to participate in a variety of recreational sports programs, but also to continue to offer children and teens cultural and educational service opportunities. As such,the City should continue fostering these relationships to ensure customer satisfaction. Action RPE-1.7. Evaluate opportunities to develop a San Marcos Teen Center as identified in the City's 2013 Youth Master Plan. As set out in the 2013 Youth Master Plan, the City should identify opportunities to develop and staff a teen center that provides a free and safe place for teens to gather after school and on weekends to socialize, do homework, and participate in a variety of clubs and activities. Action RPE-1.8. Coordinate with the City's communication department to develop an outreach campaign for the parks and recreation system to target City families. To advertise recreation opportunities,the Parks and Recreation Department should continue using social media for timely updates on programs, services, and events. In addition, outreach campaigns, such as neighborhood "work"days in City parks could also be utilized. Action RPE-1.9. Evaluate opportunities to establish a public private partnership (PPP)to increase the provision of tournaments in the City. As set out in Figure 3.23, Participation in Athletic Association or Recreation League, 14 percent of survey respondents participate in the San Marcos Youth Baseball Softball Association. In addition, Figure 3.25, Importance of Providing or Adding Athletic-Related Facilities in San Marcos Parks, shows that around half of survey respondents would like more lighted practice fields for baseball/softball and soccer/football. A partnership between the San Marcos Youth Baseball Softball Association and the City can reduce the duplication of services. C Chapter 3 I System Analysis, Needs, and Recommendations 101