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1. An analysis of funds expended under this Algtt°ciri cnt 1 A listing; ol`the advertising media used, the drai?:w of use. and the type of adverti wine tits placed. and.. 3. 'I"Iae rrutnber of print ad redeiTit r ..:?:,. In addition to the above information. Prune shall provide the follwvir t, info rlnation to tilt City to demonstrate the effectiveness of the Program, 1, Prime will perlearna intercept surveys which capture data from _ itG is ,v ao return v, ,rch,-,i ('Coin Prime's advertising program. J he survey, results will be provided to the City by M ,c,, 11. 2010, Se.pternber°30, 010 and January 31.. 2011. '. Prince will perform a survey of i, ; ,Inres to {'`md treat if'2009 traffic e,md `fir- wales irrereaased over 1008, The survey results v% III K: tallied and provided to tlae C'`, I-, May 3L 2010, 3. Quarterly car traffic percentage increases will be caalcu':,iicol and Ptoviclcc to the City by April 20° 22010 ,luby 20, 2010. October 20, 2010 and 3afirr try 20, 2011° CIn t:r, -nt any information contained in these reports is designated by Prit-ne to be proprietary or the inforniation will be treated as confidential by the Cito to the extent permitted by Liv,. ir; tlic event as recluc: t °or public disclosure is made t()r the information designated by Prime W4 ? Orttrdential. the C ity v, in notify that party. and will seek. the opinion of the Texas Attorney General as to the confide aliaality of the inibrrnation and the need to provide the information m respcans+ to the disclosure request. 6. Contact Information. The contacts and addresses for notices and approvals tinder this Agreement arc as follows: For the City: City Manager f? 1. Hopkins San Marcos. T 78666 Phone: 5121/393-8100 Fax: 512/390-4656 For Prime: Marketing Manager Prime Outlets Sian Marcos 3939 South 11=1-35. Site 900 San Marcos, 1 X 78666 Phone: 3 1211396-2201 Fax 51-1/396-2232