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City Council Meeting Minutes November 6, 2019 <br />cost recovery is $1.3M. Mr. Wells explained possible options to reduce the gap. <br />They included: <br />1) more aggressive fee adjustment (not recommended) <br />2) cost reduction <br />3) new revenue source: non-resident parking zones <br />Mr. Wells reviewed the proposed program cost recovery percentages and <br />explained that they were grouped into five broad areas. <br />Estimated Direct Cost ICurrent Cost Recovery Cost I Recovery Target <br />Proposed FY20 Cost Recovery <br />Activity Center $552K 31% 84% 40% <br />Aquatics $314K 18% 63% 25% <br />Facility Rental $554K 26% 101% 31% <br />Pavilions + $81K 16% 57% 16% <br />Athletics $LOM 16% 64% 20% <br />TOTAL $2.5M 22% 79% 28% <br />Mr. Wells reviewed the operating budgets of other cities, their cost recovery <br />percentages and how our Activity Center fees compared to other large gyms in <br />the area. He explained that Staff is proposing a fee of $105 for an annual <br />membership. <br />Mr. Wells reviewed the next steps and explained that Staff would like to bring <br />back recommendations from the Parks and Recreation Board at a future work <br />session, and then an action item for fee adoption. <br />Discussion was held regarding new revenue sources and what the Parks Board <br />has spoken about such as non-resident parking zones, food trucks, and <br />vending machines in parks and open spaces. <br />Discussion was held regarding the non-resident parking zones and the <br />operating costs and how it would be implemented. <br />Discussion was held regarding how this would impact economically <br />disadvantaged families with children that participate in youth programs and if <br />the grants would remain available. <br />Discussion was held regarding the free events that are offered and sponsorship <br />opportunities that could be available. <br />City of San Marcos Page 3 <br />