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SAN MARCOS TRANSIT PLAN I FINALREPORT <br />City of San Marcos <br />Page <br />1 Introduction and Summary.................................................................................... <br />1-1 <br />Overview................................................................................................................................................. <br />1 -1 <br />SystemComparison............................................................................................................................... <br />1-2 <br />ExistingChallenges................................................................................................................................ <br />1-3 <br />CommunityParticipation....................................................................................................................... <br />1 -4 <br />KeyOpportunities.................................................................................................................................. <br />1-5 <br />CommunityBenefits of Transit............................................................................................................. <br />1-6 <br />KeyRecommendations.......................................................................................................................... <br />1-7 <br />2 Service Plan......................................................................................................... 2-1 <br />Phase1....................................................................................................................................................2-1 <br />Phase2....................................................................................................................................................2-3 <br />Phase3....................................................................................................................................................2-4 <br />Phase4.................................................................................................................................................... 2-5 <br />Phase5.................................................................................................................................................... 2-6 <br />DetailedRoute Descriptions.................................................................................................................2-7 <br />Fixed -Route Service Plan Summary.................................................................................................2-17 <br />Bobcat Shuttle Service Recommendations.......................................................................................2-1 8 <br />3 Capital Recommendations..................................................................................... 3-1 <br />InfrastructureImprovements.................................................................................................................3-1 <br />Eliminationof Fares...............................................................................................................................4-1 <br />DowntownTransit Plaza.......................................................................................................................3-6 <br />ParatransitPolicy...................................................................................................................................4-3 <br />Cityof San Marcos Fleet....................................................................................................................3-10 <br />Marketingand Communications..........................................................................................................4-8 <br />TexasState University Fleet..............................................................................................................3-14 <br />Branding.................................................................................................................................................. <br />Technology............................................................................................................................................3-16 <br />ServiceChanges.....................................................................................................................................4-9 <br />Future Operations and Maintenance Facility.................................................................................3-17 <br />Coordination...........................................................................................................................................4-9 <br />4 Policy Recommendations...................................................................................... <br />4-1 <br />Eliminationof Fares...............................................................................................................................4-1 <br />ParatransitPolicy...................................................................................................................................4-3 <br />Marketingand Communications..........................................................................................................4-8 <br />Branding.................................................................................................................................................. <br />4-9 <br />ServiceChanges.....................................................................................................................................4-9 <br />Coordination...........................................................................................................................................4-9 <br />Staffing.................................................................................................................................................... <br />4-9 <br />5 Financial Plan......................................................................................................5-1 <br />OperationsPlan.....................................................................................................................................5-1 <br />CapitalPlan............................................................................................................................................5-3 <br />FundingSources......................................................................................................................................5-7 <br />Appendix A — Existing Conditions <br />Appendix B —Community Engagement <br />Appendix C— Bus Stop Accessibility Assessment <br />Cover photo credit: Stacy Rickard <br />Nelson\Nygaard Consulting Associates, Inc. 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