Res 2009-140 - Laserfiche WebLink

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a) Logo usage guidelines including configurations, clear space, size and limitations, incorrect applications, typography, logo and tagline lockup, brand colors, display options including one-color and reversed logo options and guidelines for specific applications and media (media usage matrix). b) Templates for corporate materials including business cards for City staff, letterhead, envelopes and a new decaling standard for all City vehicles and equipment. c) Examples of brand applications for print, online and outdoor advertising. d) The brand messaging platform and tagline for use by the City. e) All necessary files, fonts and graphics for use in both print and online mediums. 1.7 ADDITIONAL SERVICES/CHANGE IN SERVICES 1.7.1 The City may direct the Consultant to perform services outside of the scope of the Basic Services described in Sections 1.1 through 1.6 above. The Consultant will submit a written estimate of fees to the City and obtain the City's authorization before initiating any additional services. The City will consider the Consultant's production of a web portal for information on the progress and status of the branding project an additional service. 1.7.2 Each material change (deletion or addition) in the services to be provided by the Consultant must be authorized by the City on the Authorization of Change in Services form attached to this Agreement as Attachment A. Compensation for additional services will be in addition to that specified for Basic Services in accordance with Article 13 of this Agreement. The approval of the City's governing body is necessary for all additional services the compensation for which exceeds $50,000.00. ARTICLE 2 THE CITY'S RESPONSIBILITIES The City will: 2.1 Provide full information to the Consultant regarding the City's requirements for the Consultant's' services under this Agreement. The City will furnish the Consultant with copies of data and information in the City's possession needed by the Consultant at the Consultant's request. 2.2 Designate Melissa Millecam, Director of Communications and Intergovernmental Relations as the City's Project Manager and authorized representative to act on the City's behalf with respect to this Agreement. The City will examine the documents and information submitted by the Consultant and promptly render responses to the Consultant on issues requiring a decision by the City. 2.3 Be responsible for all necessary tasks associated with the trademark registration of the brand, slogan, and taglines developed by Consultant. 2.4 Provide access to and make all necessary provisions for the Consultant to enter public Branding Project Agreement - Final 5