|
CVB
<br />Increase to budget - Marketing to increase travel industry
<br />Requested
<br />I
<br />Recommended
<br />Video content
<br />revenue
<br />50,000
<br />50,000
<br />Enhance security hardware for critical systems (network equipment) at each city
<br />Filming of annual events/seasonal activities for updated
<br />facility, and city wifi
<br />1,000,550
<br />tourism videos
<br />Priority # - PD Internet Connection - We are looking to upgrade and provide a
<br />CVB
<br />Increase to current contract - Marketing to increase travel
<br />50,000
<br />50,000
<br />Meeting campaign
<br />industry revenue ; Digital ads served to meeting planners and
<br />30,000
<br />30,000
<br />11,500
<br />on Linkedln
<br />calls while in the officer or teleworking. This will provide a level of customer
<br />CVB
<br />Increase to current contract - Marketing to increase travel
<br />Programatic Audio
<br />industry revenue; Audio ads served on music subscription
<br />15,000
<br />15,000
<br />ads
<br />services
<br />support, software updates and upgrades to the softphone licenses for a virtual
<br />5,500
<br />CVB
<br />New: Measures and communicates the impact of marketing
<br />Visitor Data and
<br />campaigns with actionable insights to effectively use and
<br />35,000
<br />35,000
<br />measurement
<br />adjust the marketing budget. Daily updated reports include 12
<br />dashboard
<br />months of historical data at sign up + quarterly analysis
<br />during Quarterly Business Review Meetings
<br />CVB
<br />New: Get in front of an engaged audience interested in travel
<br />Influencer
<br />or experiences found in your destination, such as shopping,
<br />15,000
<br />15,000
<br />Campaign
<br />dining, or outdoor adventure.
<br />CVB
<br />New: Facebook, Pinterest and Instagram leads to use in
<br />Social Media Lead
<br />upcoming ads and email campaigns
<br />15,000
<br />15,000
<br />CVB
<br />New: Email management and campaign platform
<br />Email marketing
<br />15,000
<br />15,000
<br />Total CVB items
<br />$ 297,000
<br />$ 297,000
<br />Detail for Information Technology section totaling $1,067,550. All are category Public
<br />Health Response
<br />Department —
<br />I Description
<br />Requested
<br />I
<br />Recommended
<br />Recommendations
<br />I
<br />Amount"
<br />Amount'
<br />Enhance security hardware for critical systems (network equipment) at each city
<br />facility, and city wifi
<br />1,000,550
<br />1,000,550
<br />Priority # - PD Internet Connection - We are looking to upgrade and provide a
<br />more reliable, diverse, and usable internet connection at the PD.
<br />50,000
<br />50,000
<br />Priority # Telephone license that would allow a user using a virtual desktop to
<br />answer & make a call. The licenses (150) will provide flexibility answer/make
<br />11,500
<br />11,500
<br />calls while in the officer or teleworking. This will provide a level of customer
<br />experience that the city is expecting. One time cost is $11,251.50 and reoccurring
<br />cost of $5,400.
<br />Priority # Telephone virtual desktop annual support cost; Annual cost to receive
<br />support, software updates and upgrades to the softphone licenses for a virtual
<br />5,500
<br />5,500
<br />desk hone.
<br />Total Information Technology items
<br />1,067,550
<br />1,067,550
<br />Other considerations on hold for now
<br />Utility payments
<br />Ticket writer program — Must determine if eligible expense.
<br />
|