Res 2022-055R/Arts Master Plan approval

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Events and programming. The following comments were relatedto the types of events and programming participants would like to see, such as more music, opportunities for retirees, and a suggestion to celebrate a different Latin American holiday. “More music of all kinds.” “Increase opportunity for new community of retirees.” “Instead of celebrating Cinco de Mayo we could celebrate “day of the race”—look it up incorporates us all.” Services and programs. Participants offered ideas for how underserved communities could be better included and represented in arts and cultural offerings in San Marcos. “Find ways to support local residents in need, without promoting policies that make homelessness attractive and welcoming to homeless outside San Marcos.” “Yes—bringing the underserved community into the arts through sponsored programs.” More support for facilities such as the Calaboose \[African American History Museum\], Centro Cultural \[Hispano\], etc., that exist in areas of town where people of color live, east of 35 is a total wasteland too. “Strengthen infrastructure at Centro & Calaboose among other SMTX community institutions.” “Must be free—that is a real barrier to services and programs.” “Art therapy—improve community mental health.” “Arts commission can do outreach with smaller organizations. Make that a priority.” “Health Alliance for Austin Musicians (HAAM) Center for San Marcos musicians \[illegible\] Hays County as well.” “Identify \[the underserved\]. Ask what they need. Follow through!” Centralize City Resources. Keen Independent presented the following preliminary recommendation for how to centralize city resources: Promote a city-wide event calendar that serves the local community in addition to tourists; Promote and refine a central point of contact regarding arts and culture; and Foster communication and collaboration between local arts and culture groups. Open House participants provided comments based on these recommendations, which were grouped into several categories as part of the analysis. Promotion and communication. Participants offered ideas for centralized promotion and communication related to local events, with several people expressing interest in a shared events calendar that serves locals, tourists and the university. This is a recommendation that was presented in the 2012 Arts Master Plan and is still being requested by the community. “More centralized promotion of the arts—maps, signage, walking tours, etc., that help people find what already exists.” “Advertising budget for regional events, ad mockup by city for city sponsored events.” KEEN INDEPENDENT RESEARCH —SAN MARCOS ARTS MASTER PLAN 2022 APPENDIX D,PAGE 5