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Res 2022-158R/approving a Change in Service and Extension of the Media Plan Main Street Agreement with AJR Media Group to add digital and connected digital television advertising from August 15, 2022
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Res 2022-158R/approving a Change in Service and Extension of the Media Plan Main Street Agreement with AJR Media Group to add digital and connected digital television advertising from August 15, 2022
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10/13/2022 4:16:11 PM
Creation date
9/27/2022 11:01:57 AM
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City Clerk
City Clerk - Document
Resolutions
City Clerk - Type
Change in Service
Number
2022-158R
Date
8/2/2022
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DIGITAL <br /> MEDIA <br /> SOLUTIONS <br /> Insef t1on Order Number <br /> Advertiser Name San Marcos Convention&Visitor Bureau - Main Street SMTX <br /> Agency Name N/A <br /> ,Contact Information Advertiser/Agency ----Account Director/Other <br /> Name ChaMotteVVattigny Connie Blair <br /> TUjo Innovation Manager Account Director <br /> Address 617 |H 35 N, San Marcos, 78666 25132 Oakhurst Dr, Ste 201, Spring TX 77386 <br /> Phone 512393.5032 512-524-0750 <br /> Email cwattigny@sanmarzostxgov [onnie@AJRmediagroup.cum <br /> Agency/Client Billing Information---------- <br /> Agency Name N/A <br /> Addness N/A <br /> Phone N/A <br /> Email N/A <br /> Campaign Details <br /> Client/Advertiser San Marcos Convention &Visitor Bureau Main StreetSK4TX <br /> Campaign Name San Marcos-Main Itreet2022 <br /> Campaign Duration <br /> Please see media plan on page 2. <br /> (sturoenddote) <br /> Creative Requirements Specs and deadline document tobeprovided <br /> Budget/Currency $21'000.00 <br /> Billing Each flight to be billed at the beginning of the month prior to its scheduled to run per estimated <br /> media plan start dates (page 2). <br /> Campaign Goals and Objectives______ <br /> Campaign Objective Awareness, Reach, Site Traffic, Influence Visits toSan Marcos <br /> Measurable KP|o [TR <br /> Retargeting Yes TourTexasApplicable Channels <br /> lfyets�what is the frequency cap 4 <br /> Geographic Targeting <br /> Denton,Waco, Tyler, Corpus, Laredo + local radius uf1S0mi drive market <br /> Target Audience/ <br /> W/F Ages 25+ with HH| of$45k+, Weekend Travelers, Leisure Travelers, Family Travelers,Travel <br /> Demographics and Consumer <br /> Intenders <br /> Interest Profiles <br /> GTK4/Trucking Requirements A]Rhas 5TW access <br />
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