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2026 STRATEGIC PLAN <br />APPROVED BY CITY COUNCIL 2/17/2026 <br />COMPREHENSIVE PLAN VISION STATEMENT <br />"San Marcos is a community of diverse and inclusive neighborhoods that <br />protects and celebrates the river and other rich natural, historical and cultural <br />assets; embraces its small-town feel, charm and quality of life; and leverages <br />strategic development to continue building a sustainable community with <br />enhanced access and opportunities for people and businesses." <br />STRATEGIC GOALS <br />QUALITY OF LIFE & SENSE OF PLACE <br />Cultivate a community that promotes inclusivity, equity, and belonging; has a <br />unique sense of place due to our distinct natural, historical, and cultural assets; and <br />commits to a healthy quality of life for families of all types. <br />ECONOMIC VITALITY <br />Foster a vibrant economic climate for our community through new commercial and <br />residential uses, education, workforce development, and support of new and <br />existing businesses of all sizes. <br />PUBLIC SAFETY, CORE SERVICES & FISCAL EXCELLENCE <br />Deliver quality government services and improve community safety in a fiscally <br />responsible manner with a professional workforce. <br />MOBILITY & CONNECTIVITY <br />Improve neighborhood and regional connectivity to provide a safe, convenient, and <br />efficient multimodal system for goods, services, and people of all income levels and <br />abilities to move throughout the City. <br />ENVIRONMENTAL PROTECTION <br />Advance responsible stewardship of the community's natural, cultural, and historical <br />resources through varied environmentally friendly policies and practices. <br />