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Identify promotional opportunities with area stakeholders to highlight <br />City attractions. <br />Identify areas needing enhancement for a cohesive visual look for the <br />City, including within corridors and gateways. <br />iii. Use consistent messaging to promote unique and vibrant experiences <br />to enhance economic impact. <br />D. EDUCATION AND WORKFORCE DEVELOPMENT - Facilitate <br />opportunities for job training and educational programming through <br />partnerships. <br />Work with community partners on outreach for job fairs and other <br />employment opportunities. <br />Identify challenges and unmet needs in the business community that <br />are impacted by workforce development, including off -site <br />opportunities. <br />iii. Determine where to invest City funding and facilities to mitigate <br />workforce training gaps and barriers that have been identified, <br />including childcare, second chance hiring, industry training, and <br />certification opportunities. <br />iv. Continue establishing partnerships with local schools, colleges, <br />universities_incl_gad.ir7.g._:Texas__Stat ,.r)or7.p._r._o�i:���._and agencies to support <br />community -driven workforce development, aligning educational <br />initiatives with the needs and values of the community. <br />v. IIr7 airs or7 viabilit of rovidir7 incentives for childcare ill have <br />.add iitior7 <br />E. RESPONSIBLE GROWTH - Diversify and deliberately expand for a <br />prosperous economy. <br />Actively participate in the recruitment and retention of businesses in <br />San Marcos utilizing the Economic Development San Marcos (EDSM) <br />board and City Council to vet potential incentives. <br />