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WHAT'S IN THE PLAN? <br />THE PLAN <br />PRESERVATION IN THE U.S. & TEXAS...............................1 <br />Learn key terms, its many forms, why it matters, and how federal and state preservation <br />policies and programs shape local efforts. <br />CULTURAL & HISTORICAL CONTEXT .............................25 <br />Trace the region's story from its ancient springs and Indigenous roots to the diverse <br />communities that helped shape San Marcos into the city it is today. <br />PRESERVATION IN THE CITY OF SAN MARCOS...... 55 <br />Discover when preservation began in the City, why it matters in this community, and <br />how local efforts take shape. <br />POLICY & PROGRAMS ANALYSIS....................................93 <br />Learn about City leadership, departments, boards, and commissions who manage <br />current programs and implement policies. <br />CITY HISTORIC PRESERVATION GOALS......................117 <br />Explore the vision for San Marcos' future, goals and strategies, which balance growth <br />with keeping what makes the City unique. <br />THE i M PL =M ENTATION MATRIX (BY FOCUS AREA) <br />ADMINISTRATION........................................................................158 <br />SURVEY & RECOGNITION.......................................................165 <br />ECONOMIC DEVELOPMENT..................................................169 <br />SIGNAGE & WAYFINDING........................................................172 <br />ENGAGEMENT & EDUCATION...............................................175 <br />THE APPENDIX <br />ABBREVIATIONS, ACRONYMS, & INITIALISMS............ A-3 <br />GLOSSARY OF TERMS.............................................................A-4 <br />PUBLIC OUTREACH METHODS & RESPONSES.............A-9 <br />FUNDING SOURCES.................................................................A-74 <br />Left: Secondhand tires displayed for sale, March 1940, on a building that once stood on the southeast <br />corner of S. Guadalupe and E. San Antonio St. (Courtesy of the Library of Congress, U.S. Office of War, <br />Farm Security A dministra tion Collection (LOC, Office of War, FSA]). <br />INTRODUCTION XI <br />