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DEMOGRAPHICS <br />San Marcos is a growing and diverse community. The city's population increased by an estimated <br />5.6% percent between 2020 and 2023, higher than the 4.7% population increase in the state <br />of Texas for the same period. Twenty percent of San Marcos residents identify as two or more <br />races, compared to the state percentage of just 2.3%. San Marcos also has a higher educational <br />attainment compared to the state. As of 2020, 90.9% of San Marcos' residents had a high school <br />degree or higher and 37.3% had a bachelor's degree or higher, compared 85.7% and 33.1 %, <br />respectively, at the state level. Note: In Texas, there are approximately 11 Million people that <br />identify as Hispanic; at least 10 million have indigenous ancestry. <br />Census data indicates that San Marcos has economic challenges to overcome. The median <br />household income in San Marcos is $51,030, about $25,000 lower than the state median income. <br />Less homes in San Marcos are owner -occupied compared to state statistics: 30.5% of San Marcos <br />residents are owner -occupied, while the state rate is 62.6%. The poverty rate in San Marcos is also <br />nearly double the state average, at 26.7% compared to 13.7% in Texas. <br />Table 1. Demographics (United States Census, QuickFacts 2025; Cromwell and Mazur 2023; Shirder et at. 2020). <br />Population <br />44,894 <br />67,553 <br />29,145,505 <br />331,449,281 <br />People per Square Mile <br />1,485.6 <br />1,898 <br />111.6 <br />93.8 <br />Owner Occupied Housing <br />Not Available <br />30.5% <br />62.6 /° <br />° <br />63.1/° <br />U nit Rate <br />Median Household Income <br />Not Available <br />$51,030 <br />$76,292 <br />$78,535 <br />Persons in Poverty <br />36.9% <br />26.7% <br />13.7% <br />11.4% <br />High School Graduate or <br />83.3% <br />90.9% <br />85.7% <br />89.4% <br />Higher <br />Table 2. Race and Ethnicity <br />White* <br />78.5% <br />63.3% <br />76.8% <br />75.3% <br />Black* <br />5.5% <br />5.6% <br />13.6% <br />13.7% <br />American Indian and Alaskan <br />0.9% <br />0.6% <br />13.6% <br />1.3% <br />Native <br />Native Hawaiian and Pacific <br />Islander <br />0.1 % <br />0.1 % <br />0.2% <br />0.3% <br />Hispanic or Latino** <br />41.9% <br />39.8% <br />19.5% <br />Two or more <br />-- <br />20% <br />2.3% <br />3.1 % <br />Asian <br />1.6% <br />2.1 % <br />6% <br />6% <br />*Alone, not Hispanic or Latino. <br />**Hispanics may be of any race, so also are included in applicable <br />race categories (United States Census, QuickFacts 2025.) <br />PRESERVATION IN THE CITY OF SAN MARCOS 57 <br />