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historic rehabilitation tax credits, façade-improvement programs, and bond <br />funds. <br /> <br />Coordinate biannual meetings with each municipality’s Downtown o <br />Street development representatives. <br />o <br />Share information about plans and progress. <br />o <br />Identify common interests and common challenges that can be <br />addressed as a team, and seek ways to pool resources to do so. <br /> <br />Action 2: Improve and effectively market the visitor experience to the <br />area’s historic Downtowns. <br />Provide the resources necessary for the San Marcos Convention and Visitors’ <br />Bureau (CVB) to continue its work to attract visitors, conventions, and events <br />to San Marcos. <br />o <br />Support the recommendations resulting from the CVB’s current <br />strategic initiative, resource inventory, and stakeholder input process. <br /> <br />Leverage Greater San Marcos’ enhanced marketing program to bolster <br />tourism-development efforts, where appropriate. <br />o <br />Create a Central Texas awareness campaign to renew pride in Greater <br />San Marcos and renew Texans’ sense of nostalgia about the area. <br />Create a <br />“Destination San <br />Marcos” package to <br />market to visitors. <br />In partnership with <br />the Heritage <br />Association of San <br />Marcos, create a <br />“Historic Heritage <br />Directory” that maps <br />historic buildings, <br />places, people, and facts about the Greater San Marcos area. <br /> <br />Continue to develop key gateways and wayfinding along Interstate35 and <br />Highway 183 to lead residents and visitors to Downtown. <br /> <br />Action 3: Provide improved amenities for residents of Downtown areas. <br />As a component of the Downtown Master Plan, incentivize redevelo <br />upper-level stories of Downtown buildings for residential use. <br />o <br />As feasible, approve the inclusion of coffee shops, fitness cent <br />other amenities which appeal to lifestyle residents (e.g., young <br />professionals, empty nesters). <br />Final Strategy <br />September 2009 36 <br /> <br />