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Lead <br />Year 2 Task Name <br />Agency <br />Market the area’s historic downtowns and environmental amenitiessto <br />CVB <br />extend visits. <br />Supply collateral materials about the region that may be used by TXSTofficials when they <br />GSMED <br />travel to conferences and other meetings. <br />Action 2: Strengthen internal marketing efforts to bolster Greater San Marcos’ brand, build community <br />pride, and inform the area’s residents of economic development progress. <br />Create an economic development newsletter that is issued on a regular basis. Distribute the <br />newsletter through utility bills, city websites, and at public gathering places throughout the GSMED <br />area. <br />Develop a marketing campaign aimed at renewing Texans’ interest in Greater San Marcos <br />GSMED <br />by playing to their sense of nostalgia. <br />Document local business success stories and stories of innovatio <br />GSMED <br />Greater San Marcos’ economic development website and marketing m <br />Create a Grow One Ambassadors program, in which area executives champion economic <br />GSMED <br />development by participating in sales missions. <br />Objective 3: Develop infrastructure that adequately supports current and future businesses and residents. <br />Action 1: Advocate for the development of business/corporate aviation facilities and services at San <br />Marcos Municipal Airport. <br />Continue Year 1 initiatives as indicated (bold) <br />Work with the City to adopt an incentive package for aviation-related businesses and <br />GSMED <br />investments to catalyze development at the San Marcos Municipal Airport. <br />CSM, CC, <br />Ensure that the cities’future land use plan reserves adjacent lands for future aviation uses. <br />HC <br />Create an airport overlay zone to minimize future conflicts between aircraft and surrounding <br />CSM <br />land use. <br />Incorporate the recommendations of this Strategy into the City of San Marcos’ Horizons <br />CSM <br />Master Plan and Airport Master Plan. <br />Action 2: Support long-term transportation and utility infrastructure improvements that promote business <br />development. <br />Include solutions for at-grade railroad crossings in the City’s Horizons Master Plan.CSM <br />Communicate the potential impact of any proposed changes –good or bad –on local <br />GSMED <br />economic development efforts to city leadership. <br />Work with the Capital Area Metropolitan Planning Organization (CAMPO) to ensure San <br />Marcos’ 26 at-grade crossings are priority issues to be addressed in subsequent phases of CSM <br />the Austin Area Freight Transportation Study. <br />Bring together multiple stakeholders to develop a regional water and wastewater plan with CSM, HC, <br />consistent development guidelines.CC <br />Reach out to the South Central Texas Regional Water Planning Group to explore this <br />CSM, HC, <br />opportunity and potentially leverage new programs and funding opportunities at the federal <br />CC <br />level to develop a regional water and wastewaterplan. <br />Implementation Plan 26 <br />September 2009 <br /> <br />