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Lead <br />Year 2 Task Name <br />Agency <br />Package and promote Downtown-specific incentive measures such as tax increment <br />CITIES, <br />financing, business improvement districts, local option sales taxes, historic rehabilitation tax <br />GSMED <br />credits, façade-improvement programs, and bond funds. <br />Coordinate biannual meetings with each municipality’s Downtown o <br />GSMED <br />development representatives. <br />Action 2: Improve and effectively market the visitor experience to the area’s historic Downtowns. <br />Create a Central Texas awareness campaign to renew pride in Greater San Marcos <br />GSMED <br />and renew Texans’ sense of nostalgia about the area. <br />In partnership with the Heritage Association of San Marcos, create a “Historic Heritage <br />Directory” that maps historic buildings, places, people, and facts about the Greater San GSMED <br />Marcos area. <br />Action 3: Provide improved amenities for residents of Downtown areas. <br />As a component of the Downtown Master Plan, incentivize redevelopment of upper-level <br />CSM <br />stories of Downtown buildings for residential use. <br />Identify creative ways to expand the presence of public institutions and TXST facilities as <br />GSMED <br />anchors of activity and business in Downtown. <br />Invite TXST to be a participant in all Downtown planning and red <br />CSM <br />activities. TXST’s faculty and students add to the vibrancy of <br />Objective 2: Greater San Marcos will continue to beautify the appearance of its cities. <br />Action 1: Continue to engage in ongoing master planning for the City of San Marcos, Hays County, and <br />Caldwell County to be functional and handle growth in near and long-term future. <br />Continue Year 1 initiatives as indicated (bold) <br />Convene community leadership meetings to gauge stakeholders’ opinions and preferences <br />GSMED <br />for the types and intensities of development along high-capacity new roadways. <br />Action 2: Provide transportation direction and services and expandtransportation alternatives. <br />Continue Year 1 initiatives as indicated (bold) <br />Improve the capacities of SMT and CART to provide quality mobility options for local SMT, <br />residents and businesses.CART <br />Link public transit options to TXST’s Bobcat Tram and BT Interurban service to expand SMT, <br />connectivity, capacity, and patron base.CART <br />Leverage the development of bicycle and pedestrian infrastructurCITIES, <br />connecting Greater San Marcos’ communities.HC, CC <br />Effectively engage municipalities and Texas State University in discussions and <br />strategies related to bike/pedestrian capacity development and c-CSM <br />connectivity strategies. <br />Construct entryways to reinforce community brand identity and lead people the right CITIES, <br />direction through Greater San Marcos’ towns and cities.HC, CC <br />Action 3: Conserve the natural environment and increase outdoor recreation opportunities, tying these <br />amenities to the Greater San Marcos brand. <br />Continue Year 1 initiatives as indicated (bold) <br />Implementation Plan 28 <br />September 2009 <br /> <br />