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<br />5 <br /> <br />SUB TOTAL <br /> <br />$ 7,900.00 <br /> <br />TOTAL <br /> <br />$13,500.00 <br /> <br />TRADE SHOWS <br /> <br />Trade shows are a vital part of a complete marketing program, and we agree that the <br />Greater San Marcos EDC should plan on attending a handful of targeted trade shows in <br />2004, especially since you can participate with the State of Texas and minimize expenses. <br />Although this proposal does not identify or recommend specific trade shows, $5,000 is <br />being allowed per show. If the EDC attends four shows, the total budget for trade shows <br />would be as follows: <br /> <br />TOTAL <br /> <br />$20,000.00 <br /> <br />TOTAL PROPOSED MARKETING BUDGET FOR 2004 <br /> <br />COLLA TERAL (CREATIVE/ PRINTING)'" <br />ADVERTISING (CREATIVE/AD SPACE) <br />WEB SITE <br /> <br />$14,050.00 <br /> <br />$35,700.00 <br /> <br />$13,500.00 <br /> <br />-~-'-~'-'-'----' <br /> <br />---~~- - ---- <br /> <br />- ----- - ~-~ <br /> <br />._~. .. --'--'"'~-._._.._--'..._._,"---- <br /> <br />--- $20~01JO.01f- <br /> <br />-- ~ - - - -- <br /> <br />.-,.,-..-.--,,----,',-..--- <br /> <br />"-"---,,--.--_._~ <br /> <br />TRADE SHOWS <br /> <br />TOTAL <br /> <br />$83,250.00 <br /> <br />* Assumes print quantity of500 on everything, with four-colorlboth sides option on the <br />shells. <br />