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San Marcos Brand <br />Internal Application <br />MESSAGING PLATFORM <br />Filosiholiilw, <br />Category <br />(X -axis) <br />The San Mal'cos,,rexas ewerience enriches <br />Economic development Travel and tourism <br />all of life's journeys. <br />Community life <br />Value <br />Wherever you are in your journey <br />San Marcos brings together a <br />San Marcos is where people grow, <br />Propositions <br />toward success, you're welcome <br />thousand different Texas <br />learn and prosper on their life's <br />in San Marcos <br />adventures <br />journeys. <br />San Marcos' educated workforce <br />San Marcos is a fun, hip, exciting <br />San Marcos' laid -back yet forward - <br />and engaging lifestyle create an <br />and beautiful way to experience <br />thinking character makes for a <br />ideal locale for ventures to grow <br />College <br />g <br />and thrive. <br />Texas. <br />welcoming community. <br />Texas State graduates (by major) <br />Tubing the river <br />Generally progressive politics <br />Quality of life assets /talent attraction <br />Live music /Downtown entertainment <br />Lots of "things to do "foryounger demos <br />0 ortunities ornext- en industries <br />Texas State cultural s orts events <br />Popularity as "community o choice" <br />San Marcos offers a supportive, <br />San Marcos unites Texas heritage, <br />San Marcos is dedicated to not only <br />X <br />resource -rich environment that <br />modern amenities and unique <br />adds value to knowledge -based <br />natural settings into a singular <br />preserving but improving its quality <br />a, <br />Villa a <br />g <br />business. <br />experience. <br />of life and unique sense of place. <br />yTexas <br />State faculty/R &D <br />Aquarena /River Institute <br />Friendly, neighborly people <br />Opportunities for entrepreneurs <br />Natur %cotourism <br />Amenities for kids /families <br />Existing signature employers <br />Historic tourism <br />Preserving natural historic character <br />San Marcos offers unmatched <br />San Marcos is the common point <br />San Marcos brings together a <br />access to the places, people and <br />of an interlocking series of <br />diversity of backgrounds, lifeways <br />ideas of Central and South Texas <br />journeys through Texas' <br />and ideas into a dynamic yet unified <br />Hub <br />— and beyond. <br />landscape, history and culture. <br />whole. <br />Location /proximity to Aus, SA, 1-35 <br />Outlet malls /shopping (location!) <br />Good retirement destination <br />Affordability of housing <br />Proximity to Austin, SA, Hill Country <br />Affordable housing options <br />Downtown Eastside redev. potential <br />SM as alternative to NE, Fburg <br />Multicultural character <br />45 <br />