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San Marcos Brand <br />The new San Marcos brand reflects and builds upon the commonly held and loved Introduction <br />assets and essences of this diverse and dynamic community. With its echoes of <br />the San Marcos River at the heart of the community, the new brand mark tells the <br />San Marcos story in ways that are appealing and compelling to visitors, business <br />prospects, and current and future community residents. <br />The City of San Marcos and its partners can best protect the equity and value of <br />the new brand with careful implementation. This standards brand guide has been <br />created to help you best express your new identity and communicate with your <br />customers and the public. <br />