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Cnrtgur =ition im-h tanl nP lockup ( -o", ju ally Re -erseu snn .1:-I-Orcos Wed love your company. 11 ou ockup snn I I orces hl�ck any I SRrTjj)Rr,Cos Wed love your company. Plr ,)(" C c zal ;ors MAIN STREET GREATER snnjj )nrcos sign 1 j)nrcos We'd —your company. We'd love your company San Marcos Logo Brand Mark The San Marcos brand mark is a logotype that was specially developed to convey the personality and voice of the brand. It should be viewed as a graphic element in its own right and not as a piece of text. The positions, proportions, size and colors used in the San Marcos mark are part of the execution of the brand, and they should not be altered. Please do not attempt to replicate the mark without access to the original elements and specifications. The custom font was derived from the type Merge with several proprietary modifications, including the "waterfall" rendering of the letter "'M" It is favored for its vibrant, picturesque yet contemporary quality as well as for clarity. To maintain consistency across the varied applications of the brand, only the illustrated configurations of the brand mark should be used. A lockup is a version of the mark that incorporates the approved tagline, "We'd love your company." —the invitation that represents a call to action for a wide array of audiences. As with the main logotype, this tagline should be considered a graphic element and not as text. Please do not render the tagline in a different color or typeface. When together in a lockup, the tagline and logotype should be scaled proportionately, as shown. Please maintain the relationship and proportions of these elements. The main San Marcos logotype can be used without the tagline. Also, alternate lockups have been developed for use by the City of San Marcos' partner organizations, with their names rendered in the same typeface and style as the tagline. The same graphic standards apply as for the preferred lockup. When full color reproduction is unavailable or undesirable, the mark should be rendered in a single solid color, Since the interplay of the three colors in the logotype is an essential feature of the mark, rendering in black or (reversed) white is preferable to rendering in any one of the logos specified colors.