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d) Pay any costs related to public notification required by the non- <br />compliance; and <br />e) Take all action necessary to restore compliance with the contract standards <br />and prevent a recurrence of non - compliance. <br />3.3.2 Supervise compliance with FAA, TCEQ and TxDOT regulations and perform all <br />needed regulatory interface including obtaining, modifying or renewing permits, <br />reporting, notifying, inspections and related activities as required by Federal, <br />State or Local agencies having jurisdiction over the Airport. <br />3.3.3 Cooperate with and assist the City in dealing with all Federal, State and local <br />agencies in matters related to the operation and management of the Airport. In <br />addition, the Operator will prepare and submit financial and other reports to the <br />appropriate entities as related to Federal and State grants and obligations. <br />3.3.4 Operator agrees to conform to existing grant agreements between City and FAA, <br />including related FAA assurances. <br />3.4 AIRPORT DEVELOPMENT AND MARKETING PLAN <br />The Operator will: <br />3.4.1 Actively market the Airport to potential users, including aircraft owners and <br />operators, as well as operators of support services. In addition, the Operator will <br />actively promote high quality development of the Airport, including commercial <br />operations for lawful purposes, provided such uses comply with all applicable <br />laws, regulations, ordinance and rules. The Operator will use its best efforts to <br />promote such development with the twin goals of optimizing the Airport's <br />financial performance, to make it as self- sustaining as possible and promote <br />economic development of the Airport. All costs associated with the marketing of <br />the Airport as stipulated in this subsection will be borne by the Operator. <br />3.4.2 Periodically prepare and keep current a comprehensive information brochure <br />regarding the Airport, subject to review and approval by the City, and make <br />sufficient copies available for all reasonable public information purposes. The <br />Operator will also conduct educational tours of the Airport for the public as <br />reasonably requested by the City. <br />3.4.3 Additional Marketing Services. City may request the Operator to develop a <br />Comprehensive Marketing Plan for the Airport as generally described in Tab H of <br />the proposal submitted by Operator on May 26, 2010. The Comprehensive <br />Marketing Plan shall: <br />23 <br />