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124. RESOLUTION NO. 2002- 34 R A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SAN MARCOS, TEXAS, APPROVING THE TERMS AND CONDITIONS OF AN ADVERTISING PROGRAM AGREEMENT BETWEEN THE CITY, TANGER PROPERTIES LIMITED PARTNERSHIP AND PRIME RETAIL, L.P. FOR A JOINT ADVERTISING PROGRAM; AUTHORIZING THE CITY MANAGER TO EXECUTE THE AGREEMENT ON BEHALF OF THE CITY AND DECLARING AN EFFECTIVE DATE. RECITALS: 1. Tanger Properties Limited Partnership ("Tanger") is the owner and operator of the Tanger Factory Outlet Center in San Marcos, Texas (the "Tanger Outlet Center"). Prime Retail, L.P. ("Prime") is the owner and operator of Prime Outlets San Marcos in San Marcos, Texas (the "Prime Outlets"). The City derives significant revenues from retail business and tourism activity in the City. Tanger has professional staff to develop and implement a marketing program for the Tanger Outlet Center, the Prime Outlets and the San Marcos area. 2. In order to ensure the continued success of the San Marcos outlet mall area, and to enhance revenue to the City from retail business and tourism activity, the City, Prime and Tanger wish to execute an agreement to use the professional services and resources of Tanger to facilitate a joint advertising program during the 2001-2002 fiscal year of the City. BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF SAN MARCOS, TEXAS: P ART 1. The attached Advertising Program Agreement between the City of San Marcos, Tanger Properties Limited Partnership, and Prime Retail, Inc. for the development and implementation of a joint advertising program is approved. PART 2. The City Manager, Larry D. Gilley, is authorized to execute the agreement on behalf of the City. P ART 3. This Resolution is in full force and effect upon its adoption. ADOPTED on February 11, 200 Attest: /A /./ P\I .~~' l j t K. Womack) City Clerk