|
<br />San Marcos Convention and Visitors Bureau
<br />Budget 2001-2002
<br />
<br />
<br />Promotional
<br />Photography Library $ 4,920.00 $ 3,000.00 $ 4,000.00
<br />Hosting $ 6,766.00 $ 6,500.00 $ 10,000.00
<br />Professional Meetings $ 2,394.00 $ 2,175.00 $ 3,000.00
<br />Dues & Subscriptions $ 2,578.00 $ 2,000.00 $ 4,000.00
<br />Give Aways! Souvenirs $ 21,614.00 $ 9,500.00 $ 10,000.00
<br />Web Site Fees $ 325.00 $ 3,000.00 $ 3,000.00
<br />Tourism Video $ 15,000.00 $ 1,000.00 $ 10,000.00
<br />Brochures & Printing $ 34,004.00 $ 40,000.00 $ 25,000.00
<br />Brochure Distribution Servo $ 7,582.00 $ 8,000.00 $ 11,000.00
<br />Community Support! P.R. $ 434.00 $ 1,000.00 $ 2,000.00
<br />Contingency $ 993.00 $ 1,000.00 $ 1,000.00
<br />Total Promotional (14.5%) $ 96,610.00 $ 77,175.00 $ 83,000.00
<br />Support & Funding
<br />Historic Preservation Promo. $ 5,000.00 $ 5,000.00 $ 5,000.00
<br />Total Support & Funding (1%) $ 5,000.00 $ 5,000.00 $ 5,000.00
<br />Travel
<br />TraveVfrade Shows $ 4,694.00 $ 12,500.00 $ 11,000.00
<br />Lodging & Meals $ 3,342.00 $ 4,500.00 $ 4,500.00
<br />Conferences / Seminars $ 2,394.00 $ 2,000.00 $ 2,000.00
<br />Transportation $ 2,115.00 $ 2,000.00 $ 3,000.00
<br />Total Travel (4"10) $ 12,545.00 $ 21,000.00 $ 20,500.00
<br />Advertising
<br />Newspaper-US $ 1,869.00 $ 2,000.00 $ 4,500.00
<br />Radio/ TV-US $ $ 5,000.00 $ 16,000.00
<br />Magazine-US $ 72,100.00 $ 70,000.00 $ 112,648.00
<br />Signage-US $ 17,800.00 $ 18,000.00 $ 35,000.00
<br />Retainer Fees $ 18,000.00 $ 18,000.00 $
<br />Creative Dev. & Pro. $ 21,786.00 $ 22,000.00 $ 25,000.00
<br />Newspaper-MX $ 9,444.00 $ 11,000.00 $ 16,000.00
<br />Magazine-MX $ 3,450.00 $ 3,500.00 $ 4,000.00
<br />Special Projects! Miscellaneous $ 16,461.00 $ 10,000.00 $ 10,000.00
<br />Media Events!FAMS $ 774.00 $ 3,000.00 $ 8,000.00
<br />Total Advertising (40.5%) $ 161,684.00 $ 162,500.00 $ 231,148.00
<br />
<br />EXHIBIT A
<br />Page 2 of 3
<br />
|