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expenses are incurred directly in the Chamber's tourism promotion activities. The Chamber <br />shall track all administrative expenses related to this Contract, including any allocation of <br />personnel resources, and report such expenses to the City as part of the reports required in <br />Section 2.D, below. <br />C. The Chamber shall maintain the CVB Funds provided by the City under this <br />Contract in a separate account, and the Chamber shall not commingle the funds in that account <br />with any other money, or maintain them in any other account. <br />D. The Chamber shall maintain complete and accurate financial records of each <br />expenditure of the CVB Funds and, at the request of the City Manager or his designee, or as may <br />be required by law, shall make the records available for inspection and review during normal <br />business hours. <br />II. USE OF CVB FUNDS <br />A. The Chamber shall expend the CVB Funds for general promotional and tourist <br />advertising for the City of San Marcos and conducting a solicitation and operating program to <br />attract visitors, minority tourists and conventions to the City. Specifically, the promotional and <br />tourist advertising under this paragraph shall be aimed at four priority target areas established by <br />the City Council: <br />1. Sports Tourism; <br />2. Cultural Arts and Heritage Tourism; <br />3. Conventions and Conferences; and <br />4. Shopping Tourism. <br />B. The Chamber shall be awarded $940,082.00 in FY 2011 -2012 CVB Funds. The <br />Chamber will additionally use end of year 2011 reserves (remaining fund balance at the end of <br />2 <br />