Res 2011-112 - Laserfiche WebLink

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2. A listing of the advertising media used, the dates of use, and the type of advertisements placed; and, 3. The number of print ad redemptions. In addition to the above information, Tanger shall provide the following information to the City to demonstrate the effectiveness of the Program: Tanger will perform intercept surveys which capture data from guests who return vouchers from Tanger's advertising program. The survey results will be provided to the City by February 28, 2012, May 31, 2012 and September 30, 2012. 2. Tanger will perform a survey of its stores to find out if 2011 traffic and/or sales increased over 2010. The survey results will be tallied and provided to the City by May 31, 2012. 3. Quarterly car traffic percentage increases will be calculated and provided to the City by January 20, 2012, April 20, 2012, July 20, 2012 and October 20, 2012. C. In the event any information contained in these reports is designated by Tanger to be proprietary or confidential, the information will be treated as confidential by the City to the extent permitted by law. In the event a request for public disclosure is made for the information designated by Tanger as confidential, the City will notify that party, and will seek the opinion of the Texas Attorney General as to the confidentiality of the information and the need to provide the information in response to the disclosure request. 6. Contact Information. The contacts and addresses for notices and approvals under this Agreement are as follows: For the City: City Manager 630 E. Hopkins San Marcos, TX 78666 Phone: 512/393 -8100 Fax: 512/396 -4656 For Tanger: General Manager, Tanger Outlet Center 4015 IH -35 South, Suite 805 San Marcos, TX 78666 Phone: 512/396 -7441 Fax 512/396 -7449 7. Renewal. This Agreement may be renewed under similar terms and conditions if all parties provide their written consent to the renewal on or before September 30, 2012. Page 3 of 4