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Bk Wvl F~ <br />ii~i1~441~ OFR ?Q4ii E,2? <br />agreements of any nature transferring such rights except in connection with an assignment of this <br />Lease permitted by Section 7.1. <br />(c) Lessee shall make the Conference Center available to Hotel users and non- <br />Hotel users on an equal, non-discriminatory basis with the goals of maximizing revenue for the <br />Hotel and increasing tourism within the City of San Mazcos. <br />(d) Lessee shall not grant to any Person the right to use the Conference Center <br />unless Lessee has obtained approval of the range of standard rates (depending on other factors, <br />including number of room nights, amount of food and beverage consumption, etc.) for such use <br />(the "Standazd Rates") from the City, which approval shall not be unreasonably withheld. <br />Lessee shall not change the Standazd Rates, or change any Person other than the Standard Rates <br />unless Lessee fast obtains written approval from the City, which approval shall not be <br />unreasonably withheld. For purposes hereof, Standard Rates shall include, without limitation, <br />any and all fees, charges, discounts, set-offs, penalties, loans, rebates, service chazges, mazk-ups, <br />or any other cost or reduction associated with the use of Conference Center. <br />(e) Lessor shall retain the naming rights for the Conference Center and any of <br />the ballrooms and meeting rooms located within the Conference Center and shall be entitled to <br />all revenues generated from and associated with such naming rights. Subject to the terms hereof, <br />Lessor may, in its sole discretion, assign such rights or grant or enter into any other agreements <br />of any nature transferring such rights, whether or not such assignment or agreement is <br />concomitant with an assignment of this Lease. Lessee must use the name of the Conference <br />Center in all of its promotional materials and efforts for the Hotel (as defined in the Master <br />Agreement) including, without limitation, Lessee's website and/or any other website advertising <br />or promoting the Hotel; provided, however, that Lessee may not use the name of the Conference <br />Center for any other purpose without the prior written consent of Lessor. Notwithstanding any <br />of the foregoing appearing to the contrary, Lessor may not name the Conference Center or any of <br />the rooms located therein in a fashion that would result in a violation of the franchise agreement <br />for the Hotel nor shall Lessor name either the Conference Center or any of the constituent rooms <br />in a manner which Lessee, in its sole discretion, believes would be offensive to the public <br />generally. <br />5.5 Siens. No signs, advertisements logos or notices of any type may be erected, <br />painted or placed in, on or about the Leased Premises, except those of such color, size, style and <br />in such places as are first approved in writing by Lessor. <br />ARTICLE 6 <br />Insurance and Indemnity <br />6.l Liabilit Insurance. Lessee agrees, at its sole expense, to obtain and maintain <br />commercial general liability insurance at all times during the Term hereof with reputable <br />insurance companies authorized to transact business in the State of Texas for bodily injury <br />(including death) and property damage with minimum limits from time to time of the greater of <br />(i) $5,000,000 with respect to any one occurrence and the aggregate of all occurrences during a <br />given policy period and (ii) those customarily held by owners/operators of similaz projects in the <br />C-10 <br />803273.4 <br />