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<br />This summary highlights the key findings of the feasibility analysis of the new <br />Hotel/ Conference Center in San Marcos. <br /> <br />Introduction <br /> <br />The Conference Center in San Marcos, in conjunction with a Hammons full <br />service luxury hotel, will act as an economic generator and a public resource <br />for the local community, hosting conventions, conferences, public/consumer <br />shows, meetings and other evens of both a non-local and local nature. The <br />Conference Center will act as a showplace for the City of San Marcos. An <br />important goal of the facility will be to retain and attract events to the area <br />that presently cannot be accommodated by existing facilities in the <br />community. <br /> <br />When evaluating the feasibility of a public assembly facility, such as a <br />conference center, communities throughout the country have differed in the <br />specific criteria that best reflects the definition of "feasible" for their <br />community. For instance, one community may focus more on the ability of the <br />project to be operationally self-supportive (Le., generate an annual financial <br />operating profit), rather than the intangible "public good" aspects the project <br />would provide local residents. The research, data, information and analysis <br />provided through this study is intended to allow the City and other community <br />constituents to draw their own informed conclusions concerning the <br />"feasibility" of a Hotel/ Conference Center in San Marcos. The Hotel/ <br />Conference Center in San Marcos will support itself through a lease agreement <br />with J.Q. Hammons and will act in the interest of the public good to help <br />improve the quality of life for the citizens of this City. <br /> <br />13 <br />