Res 2006-216 - Laserfiche WebLink

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7. Reports. A. Tanger shall provide the City with reports related to the Program containing the following information, within 45 days after completion of each advertising campaign paid for in whole or in part with funds under this Agreement: 1. An analysis of funds expended under this Agreement; 2. A listing of the advertising media used, the dates of use, and the type of advertisements placed. In addition to the above information, Tanger shall provide the following information to the City to demonstrate the effectiveness of the Program: 1. Tanger will perform intercept surveys which capture data from guests who return vouchers from Tanger's cooperative advertising program. The survey results will be provided to the City by May 31,2007, September 29,2007 and January 31,2008. 2. Tanger will perform a survey of its stores to find out if 2006 traffic and/or sales increased over 2005. The survey results will be tallied and provided to the City by May 31, 2007. 3. Quarterly car traffic percentage increases will be calculated and provided to the City by April 20, 2007, July 20,2007, October 20,2007 and January 20,2008. B. To demonstrate the effectiveness of the Program, Prime shall provide the following information to the City: 1. Prime will perform intercept surveys which capture data from guests who return vouchers from Prime's cooperative advertising program. The survey results will be provided to the City by May 31,2007, September 29,2007 and January 31,2008. 2. Prime will perform a survey of its stores to find out if 2006 traffic and/or sales increased over 2005. The survey results will be tallied and provided to the City by May 31, 2007. 3. Quarterly car traffic percentage increases will be calculated and provided to the City by April 20, 2007, July 20,2007, October 20,2007 and January 20,2008. C. In the event any information contained in these reports is designated by Tanger or Prime to be proprietary or confidential, the information will be treated as confidential by the City to the extent permitted by law. In the event a request for public disclosure is made for the information designated by Tanger or Prime as confidential, the City will notify that party, and will seek the opinion of the Texas Attorney General as to the confidentiality of the information and the need to provide the information in response to the disclosure request. 8. Contact Information. The contacts and addresses for notices and approvals under this Agreement are as follows: 4