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<br /> Final Report March 1997 <br /> Introduction <br /> San Marcos can capitalize on "ambiance" tourism -- people will visit, stay, and shop <br /> simply because San Marcos is a pleasant and interesting place to be. Currently over <br /> 4.4 million people shop at the discount malls annually, but few ofthese visit San Marcos <br /> proper. If only 3% ofthese shoppers will visit San Marcos and spend $70 each, direct <br /> sales in San Marcos would increase by $9,240,000 annually. <br /> In late summer 1996, San Marcos Mayor Billy Moore appointed 34 members to the <br /> MayoÙ Blue Ribbon Committee for Tourism Development to fonnulate and promote a <br /> vision for tourism development, and make recommendations for action to the City <br /> Council. The committee was charged with the following tasks to be completed in six <br /> months: <br /> 1. IdentifY product inventory; <br /> 2. Analyze tourism demand; <br /> 3. IdentifY potential products; <br /> 4. Coordinate tourism development with other community priorities; <br /> 5. Develop a strategy to stimulate and coordinate new product development; and <br /> 6. Develop a report and make recommendations to the City Council. <br /> Membership list of the Mayor's Blue Ribbon Committee for Tourism Development, <br /> travel to Texas tables, an inventory of existing tourism products, and a list of new <br /> products and associated infÌastructure are in the appendices of this report. <br /> Tourism Development Vision Statement <br /> <br /> The Mayor's Blue Ribbon Committee on Tourism Development adopted the following <br /> vision statement for tourism development in San Marcos: <br /> San Marcos is a natural crossroads of Texas. Its springs offer hospitality between the <br /> prairie and the hills as they have for thousands of years. The area, a Spanish land grant, <br /> was shaped by cotton planters and ranchers, merchants and teachers, Rangers and a <br /> President. San Marcos continues to welcome the variety of people who make up Texas. <br /> Diversity is the essence of San Marcos. <br /> Our vision is that San Marcos will attract visitors by providing an ambiance that <br /> celebrates its natural setting and its historical, cultural, and geographic diversity. San <br /> Marcos can be the meeting-place of all that is Texan in the past, present, and future. <br /> Mayor's Blue Ribbon Committee on Tourism Development Page 3 <br />