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<br /> tJ'}A- <br /> - Page 2 <br /> national prospect development efforts, investors and through spin-offs of existing <br /> local firms. <br /> Actions: <br /> 1. Provide fast, quality response, information and hosting services to every <br /> .- - contact by phone, mail or direct contact. <br /> , <br /> ; <br /> 2. Implementation of the target marketing plan. <br /> 3. Expansion of the "readiness team" to incorporate more complete <br /> representation from community partners, including city, county, utilities, education, <br /> training, v~ancial, recreational, and business interests. <br /> 4. Update, expand and further utilize the "incentive bank" for appropriate <br /> prospects. <br /> Goal No.2: Implement the Target Marketing Plan for fiscal year 1996-97. <br /> Strategy- To concentrate on one of the four primary employment targets. <br /> Actions: <br /> 1. Locate and utilize the best available consultant, within budget constraints, for <br /> prospect development in the financial services/back office, research & development, <br /> and targeted manufacturing fields. <br /> 2. Promote airport facilities to targeted business sectors. <br /> 3. Perform necessary research and development to provide program <br /> components including target marketing materials and specific community data on <br /> sites, incentives and support services. <br /> 4. Implement the plan, utilizing staff and volunteers for research, networking, <br /> prospect contact, and follow-up. <br /> 5. Evaluate program effectiveness annL!ally, identifying the number of contacts <br /> made, new businesses started, jobs created, and active prospects. <br /> Goal No.3: Create $25,000,000 in capital investment. <br /> Strategy- Measure capital investment in area projects, identifying those in which the <br /> EDC played an instrumental or supportive role in facilitating. <br />