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<br /> Water conservation was another major focal point of <br /> the survey. On the seven measures which were listed, <br /> respondents strongly supported six of them. The only <br /> conservation measure which drew significant opposition was an <br /> increase in water utility rates. However, it should be noted <br /> that most (65.0%) thought that higher rates for "larger users <br /> of water" is perfectly acceptable. <br /> Although the differences were not great between <br /> residents and students, residents scored higher on five of <br /> the seven measures than students. On these same seven water <br /> conservation measures there was a wide range of differences <br /> based on residential location and race, but there was no <br /> clear pattern. Residents in the South sector ranked highest <br /> on three of the seven measures and residents in the west <br /> sector ranked highest on two of them. In regard to race, <br /> Hispanics and anglos ranked highest on three of the measures <br /> and African Americans ranked highest on one of them¡ <br /> [See Tables 17 and 17a] <br /> Finally, respondents were asked their views about <br /> several other environmental options, the city could take. On <br /> each of the seven steps, there was uniform and strong support <br /> as reflected in Table 18. Over 95 percent agreed or strongly <br /> agree with the prohibition of pollutants from entering the <br /> 60 <br />