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RESOLUTION NO. 2011-2R <br />• A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SAN <br />MARCOS, TEXAS, APPROVING A MARKETING PROGRAM <br />AGREEMENT BETWEEN THE CITY AND FACTORY SHOPS, LTD. <br />AND PRIME OUTLETS AT SAN MARCOS II LIMITED <br />PARTNERSHIP THAT PROVIDES FUNDING FROM THE CITY <br />OUT OF HOTEL OCCUPANCY TAX REVENUES IN THE AMOUNT <br />OF $65,000.00 FOR ADVERTISING PROGRAMS DRAWING <br />VISITORS TO THE OUTLET MALL AREA AND THE CITY; <br />AUTHORIZING THE CITY MANAGER TO SIGN THE <br />AGREEMENT; AND DECLARING AN EFFECTIVE DATE. <br />RECITALS: <br />1. In order to ensure the continued success of the San Marcos outlet mall area, and to <br />enhance revenue to the City from tourism and retail business activity, the City seeks the professional <br />services and resources of Factory Shops, Ltd. and Prime Outlets at San Marcos II Limited <br />Partnership for advertising programs drawing visitors to the outlet mall area and the City. <br />2. The City Council wishes to approve the attached agreement, which provides for a joint <br />advertising program for the next year. <br />• BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF SAN MARCOS, <br />TEXAS: <br />PART 1. The attached Marketing Program Agreement between the City and Factory Shops, <br />Ltd. and Prime Outlets at San Marcos II Limited Partnership (the "Agreement ") is approved. <br />PART 2. The City Manager, James R. Nuse, P.E., is authorized to execute the Agreement <br />on behalf of the City. <br />PART 3. This Resolution is in full force and effect upon its adoption. <br />ADOPTED on January 4, 2011. <br />aniel Guerrero <br />Mayor <br />Attest: <br />Jamie ee Pettijohn <br />City Clerk <br />• <br />