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EPS does not plan to abandon the current business site with the <br />acquisition of the new facility. All production and warehouse <br />operations will be switched to the new site. The current site will <br />continue as the corporate offices including sales. In addition, the <br />facility will be used on a more regular basis for conducting training <br />seminars. In addition, the demonstration center for the sale of <br />laboratory equipment will be expanded. <br />C. Availability of Labor <br />The labor pool in central Texas is exceptionally good for EPS. <br />Technical training is available through the Technology Department at <br />Southwest Texas State University located in San Marcos. Several EPS <br />employees are now taking work related courses at Southwest Texas. A <br />number of Texas universities have specific programs for training <br />students in various aspects of the photographic industry. <br />V. SALES PLAN <br />A. Pricing Policy <br />EPS products are sold at a "professional net" price. This means <br />that they are generally not discounted. It is seldom necessary to mark <br />down a product for clearance since most products are built or acquired <br />specifically for a particular customer. With the current devaluation <br />of the US dollar, EPS is making a concerted effort to increase <br />international sales. The major international photographic convention <br />occurs every other year in Koln, West Germany. EPS has a large booth <br />reserved in which to present the full line of products. EPS also plans <br />to begin active marketing in Australia in early 1989. Products sold <br />through international distributors for export are discounted 20-30%. <br />B. Distribution Policy <br />The vast majority of products sold for domestic consumption are sold <br />direct to the end user. Most products sold for export are sold through <br />distributors. <br />C. Promotion Strategy <br />EPS plans to make a major change in promotion strategy beginning <br />immediately. Until now, most promotional funds were spent on <br />advertising in trade journals and on trade shows. EPS is now <br />experimenting with conducting an extensive array of training seminars, <br />both at the EPS learning center in San Marcos as well as in key cities <br />throughout the United States. Attendees who are also prospects for the <br />purchase of a wide variety of EPS equipment, pay between $50.00 and <br />$150.00 for the seminars. The cost of producing seminars should be <br />nearly self liquidating. Experience has shown, however, that <br />photographers who fully understand the creative, marketing and profit <br />potential of EPS products including the Scene Machine, are extremely