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Recruiting a strong leader is a key element for success. The organization leader must have strong vision <br />and communications skills, specialized parking and planning expertise, and be capable of educating <br />other community leaders, stakeholders and private sector partners on the importance and relevance of <br />a strong parking management organization. Strong general management and financial program <br />development skills are also required. <br />The San Marcos parking management system will be guided by community and economic development <br />goals and City Council adopted policy directives that are the result of collaborative processes between <br />Parking program staff, other agencies and involved stakeholders. <br />The San Marcos parking program will use its resources to promote mixed-use and shared -use parking <br />strategies as well as promoting alternative transportation modes through the creation of incentives, <br />partnerships and programs to attract private investment; this will include reviewing and updating <br />existing city parking requirements, as appropriate. <br />The San Marcos parking management program will assume a leadership role in developing public <br />policies that support parking and mobility management as a key element of the downtown economic <br />development strategy. <br />It is envisioned that the San Marcos parking management program will work in partnership with City <br />economic development, the San Marcos Main street program and other entities actively engaged in <br />community and economic development work in the downtown. The addition of City's new parking <br />management focus in economic development projects will encourage the leveraging of strategic parking <br />development as a significant tool to promote targeted and prioritized development projects in <br />downtown. <br />Guiding Principle #3 — Leveraging Technology <br />The San Marcos parking management system will be an adopter of technology solutions to enhance <br />customer service and parking information options. <br />A key goal is to make parking less of an impediment to visiting the downtown and more of an amenity. <br />Technology will be leveraged to streamline and simplify access to parking and will be a key parking <br />management strategy. Another key technology related goal is to enhance the efficiency and <br />effectiveness of parking management staff and programs. <br />Guiding Principle #4 — Planning / Visioningl Policy/ Urban Design <br />The San Marcos parking management system shall have an active and comprehensive planning function. <br />The San Marcos parking management system will be included in all strategic development and <br />transportation planning efforts. The parking management system will work with City planning staff to <br />review and evaluate parking zoning requirements, the development of parking design standards that <br />promote good urban design principles related to parking structures and mixed-use projects, and the <br />creation of transit oriented development parking standards. <br />Effective parking planning will mean an improved understanding of parking supply/demand conditions <br />on an on-going basis, and ultimately the development of parking infrastructure that will enhance and <br />better support the community strategic goals and urban design. <br />The vision of an enhanced planning and policy development function will be pursued on multiple levels. <br />j le <br />