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Recommended Guiding Prindp�es <br />The goal in crafting these guiding principles for the parking program is to develop a comprehensive <br />approach to parking management for the City of San Marcos. <br />The City of San Marcos that will provide an integrated, action -oriented, and accountable system of <br />parking and access management strategies that supports, facilitates and contributes to a sustainable <br />and vibrant community. These principles are strategic in nature, responsive to the needs of the <br />community and aligned with the larger community's strategic and economic development goals. <br />These parking program Guiding Principles will encourage the use of parking and other transportation <br />resources to support and facilitate priority economic development goals and serve prioritized user <br />groups. They will also serve as a foundation for near and long-term decision-making relating to parking <br />management and development in the downtown. <br />1. Organization/Leadership <br />2. Community and Economic Development <br />3. Leveraging Technology <br />4. Planning /Urban Design <br />5. Effective Management/Accountability <br />6. Customer Service Orientation <br />7. Communications/Branding /Community Education <br />8. Accountability/Financial Management <br />9. Integrated Mobility Management <br />10. Sustainability <br />A statement better defining each the ten draft guiding principles is provided on the following pages. <br />Guiding Principle #1 — OrganizaHonlLeadership <br />The parking management program will be "vertically -integrated" with responsibility for: <br />Managing on -street parking <br />Managing City owned off-street parking <br />Coordination with privately owned off-street parking <br />Parking enforcement/citation management and adjudication <br />Parking planning and development <br />Transportation demand management <br />Consolidating the various parking functions under a single entity will establish a consolidated system <br />that is action -oriented, responsive, and accountable with improved coordination and operating <br />efficiencies. <br />j le <br />