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""Charting the Right Course" <br />Program Vision and Mission <br />Based on our experience with similar sized communities, the Kimley-Horn project team drafted a <br />preliminary set of program goals and guiding principles. <br />The purpose of these program goals and guiding principles is to establish a strategic framework upon <br />which to build a new parking management plan for the City of San Marcos. Included in this section are <br />the following elements: <br />A draft vision statement <br />A draft mission statement <br />The overall parking program recommendations were developed to support this draft program vision / <br />mission and guiding principles. <br />Draft Vision. taterrient, <br />"Fhe Sari Marcos parkung program wall strive to develop a supeHo�r, customer-o�ruented parkung system, <br />n <br />resporrod'ong to the current and future needs of parkers, uncludung vusutors, employees, employers, and <br />property owners through actuve p�annung, management, coordunation, and communucatuons„" <br />"Fhe .Sari Marcos parkung program shall be consudered an untegral component of the communuty"s <br />economuc development strategues and programs„" <br />Draft Mission . taterrient <br />"Fhe .Sari Marcos parkung program us commutted to enhancung the parkung experience for the Cuty"s <br />customers and stakeholders„ Parting pohcues, plannung, and programs wall effectuvely support the <br />communuty"s strateguc goads and objectives„" <br />j le <br />