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The San Marcos parking management system will support a "Park Once" philosophy and a balance of <br />travel modes, including bus, vehicular, bicycle and pedestrian, to meet community -wide access goals. <br />Parking strategies and initiatives will be coordinated and aligned with the San Marcos Land Use and <br />Transportation Plans. <br />The parking program will be a supporter and potentially a funding partner for a variety of transportation <br />demand management programs and transportation alternatives that promote improved community <br />access and a more sustainable parking and transportation program. <br />Guiding Principle #10 — Sustainability <br />Initiatives to promote more sustainable and efficient operations will be actively pursued. <br />While initial program funding may have to come from City general funds for program staffing and initial <br />capital equipment acquisitions, implementation of on -street paid parking, if pursued, will provide the <br />program with a new source of revenue capable of providing a sustainable funding source to get the new <br />program up and running. <br />A more comprehensive discussion of the "20 Characteristics of Effective Parking Programs" can be found <br />in Appendix XX. <br />j le <br />