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Primary i n fter s <br />rNTROT17M "Of <br />The following actions are necessary first steps toward developing an enhanced parking program for the <br />City of San Marcos. These initial steps are needed to establish the new management structure and to <br />begin to upgrade the systems and staff capabilities needed to achieve the goals of providing a more <br />customer focused, sustainable and self -supported parking program for the community. This required <br />investment is needed to provide the parking program with the tools needed to effectively manage the <br />system. These initial steps will also support the primary goals of enhancing customer services and <br />economic development by making downtown more appealing to businesses wishing to relocate or to <br />remain downtown. All the stakeholder feedback to date agrees that an effective public parking system is <br />an important element in the revitalization of Downtown San Marcos. <br />Many of the recommendations and concepts presented in the Parking Program Framework Plan may be <br />unfamiliar to some readers and may require more detail to be completely understood. In an attempt to <br />keep the main report document as concise as possible, we have provided a series of Appendices to <br />provide more background on some topics, including tools to aid in program implementation such as <br />sample agreements, sample manuals, supporting articles and whitepapers, policy recommendations, <br />process checklists, etc. At relevant points within the strategic plan, notes are provided to refer the <br />reader to a specific appendix item. A discussion of each of the Primary Action Items follows. <br />j le <br />