Res 2018-117/adopting the “Parking Program Framework Plan” as a guide for the development of a comprehensive and strategic approach to managing parking in and around Downtown San Marcos, identifying key program objectives, draft program vision and mission

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value from a planning perspective. Primary Action Item #4:: Manage On -Street Parking More Improve utilization and turnover of the City's valuable on -street parking spaces for the benefit of the business that depend onthem for customer parking. Reduce employee and student abuse ofthese spaces through the implementation ofpaid on -street parking. Primary Action Item #5:Seek Opportunities to Expand Parking Supply Development ofmid tolong-term surface parking resources. Identify potential sites, orother opportunities, for mid to long-term surface parking lots capable of meeting the needs of downtown employees and longer-term parkero. New surface parking supply will support implementation ofon- street paid parking. Primary Action Item #6:Connect Parking Management & Economic Development Leverage parking as a community and economic development strategy and begin developing a comprehensive parking planning function. Primary Action Item #T:Program Branding & Marketing Develop new parking program brand and marketing program including significant on-going community outreach strategies. Primary Action Item #8:Develop Staff Parking Management Expertise Invest in training and staff development with a goal of mastering the fundamentals of parking system management and operations. Develop aset ofparking management data benchmarks (alist of recommended key performance indicators will be provided) and provide city administration with regular updates onprogram development/management goals and accomplishments. Primary Action Item #9:Continuous Improvement in Parking Enforcement Assess the current parking enforcement program using the tools provided. Leverage the investment made in mobile license plate recognition technology by enhancing the operational efficiency of the current enforcement program, using the data to support on-going parking planning efforts and improving citation collection ratios overtime. Primary Action Item #10:Embrace Parking as Mobility Management Expand the scope of the parking program over time to be more supportive of alternative modes of transportation and embrace more ofa"mobility management" philosophy. Primary Action Item #11:Establish Mobility Management Enterprise Fund Establish the parking program as a separate enterprise fund and combine all parking related revenue streams into this fund. Develop a parking program financial plan.