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The development of a strategic vision and a strong, well defined action plan is a critical first step in <br />creating a comprehensive public parking program for the downtown San Marcos area. We applaud the <br />City's recognition of this fact and for making this important investment. <br />A comprehensive and well-managed parking program can be a significant partner and contributor to <br />advancing the community's economic development goals as well helping to improve the overall <br />experience of accessing San Marcos's downtown business district. We are confident with the strong <br />team of City leaders, an engaged and supportive City Manager, City Council and development partners, <br />that the future of Downtown San Marcos is bright indeed. <br />�L Parking Management Strategies / New ParkinProgram <br />��nin Plan <br />There is one element common to every study and every downtown - parking is always a source of <br />frustration and contention. It is amazing how emotional an issue parking can be. This is because it <br />affects people so directly. Think about it — how many other areas involve issues of personal <br />safety/security, finance, convenience, wayfinding, accessibility and customer service? Because parking <br />creates the first and last impression of your community, one question we will address is: How can that <br />"parking experience" best be managed? We'll get back to that question shortly. <br />An interesting truism about parking is illustrated in the graphic below. <br />Figure 1. Parking Triangle <br />Inexpensive & Convenient <br />Parking, <br />But Not Enough <br />CONVENIENT <br />Choose Any Two <br />INEXPENSIVE <br />Convenient & Enough Parking, <br />But Not Inexpensive <br />Everyone wants three things when it comes to parking: <br />Inexpensive & Enough <br />Parking, <br />But Not Convenient <br />ENOUGH <br />